Brierley+Partners, the global loyalty and CRM leader, is proud to announce its upcoming webinar, “Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy” on Thursday, July 19th at 11:30 CST/12:30 EST featuring Emily Collins, Senior Analyst at Forrester Research and Don Smith, SVP, Chief Analytics & Strategy Officer at Brierley+Partners.
To achieve true, lifetime loyalty with customers, companies need to deliver more than just rewards, points and transactional engagements. Companies must now activate emotional loyalty that builds deeper and lasting connections to drive consumer behavior. Join this webinar to learn how to activate emotional loyalty and explore key takeaways including:
• There is more to loyalty than just points. The bar has been raised for loyalty programs: discounts and rewards are now table stakes.
• Emotion is vital to brand energy. Emotion is the greatest contributor to brand energy over salience and fit across retail, quick serve restaurant and travel verticals.
• Emotion and loyalty program membership specifically correlate to brand energy. Loyalty programs pay off: loyalty has a considerable impact on brand energy and emotion.
• Tap into specific emotions to activate brand energy. Emotion is the single largest predictor of how a customer connects to a brand; however, not all emotions are created equal.