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Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy
Brierley+Partners, the global loyalty and CRM leader, is proud to announce its upcoming webinar, “Plug Into the Emotional Power of Loyalty to Supercharge Brand Energy” on Thursday, July 19th at 11:30 CST/12:30 EST featuring Emily Collins, Senior Analyst at Forrester Research and Don Smith, SVP, Chief Analytics & Strategy Officer at Brierley+Partners.

To achieve true, lifetime loyalty with customers, companies need to deliver more than just rewards, points and transactional engagements. Companies must now activate emotional loyalty that builds deeper and lasting connections to drive consumer behavior. Join this webinar to learn how to activate emotional loyalty and explore key takeaways including:

• There is more to loyalty than just points. The bar has been raised for loyalty programs: discounts and rewards are now table stakes.
• Emotion is vital to brand energy. Emotion is the greatest contributor to brand energy over salience and fit across retail, quick serve restaurant and travel verticals.
• Emotion and loyalty program membership specifically correlate to brand energy. Loyalty programs pay off: loyalty has a considerable impact on brand energy and emotion.
• Tap into specific emotions to activate brand energy. Emotion is the single largest predictor of how a customer connects to a brand; however, not all emotions are created equal.

Jul 19, 2018 11:30 AM in Central Time (US and Canada)

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Speakers

Don Smith
Senior Managing Director, Strategic Program Design & Chief Analytics Officer @Brierley+Partners
Don earned his Ph.D. in Political Science from The Florida State University, and spent 11 years in academia teaching statistics and policy evaluation. Prior to joining Brierley, he was a research director for Dallas County, in charge of database modeling, data mining, and program reporting. He has authored several journal articles and a full-length book. At Brierley, Don specializes in building econometric models and creating segmentation schemes, with an emphasis on marrying customer engagement data to shopping and purchasing patterns. He also leads our program design practice, responsible for architecting the next generation of experiential loyalty solutions. An avid theater aficionado, his passion for presentation informs his marketing data analytics, where he eschews the traditional view in favor of a dynamic storytelling model that brings numbers to life through contextualization and the generation of actionable insights.
Emily Collins
Senior Analyst @Forrester Research
Emily is a senior analyst focused on customer loyalty, with an emphasis on trends, technologies, services, and analytics. She helps marketing clients navigate the evolving customer loyalty landscape and develop intelligence-driven loyalty strategies and programs. Her research examines consumer attitudes and the tools, skills, and processes required for B2C Marketing Professionals to successfully foster meaningful relationships with their best customers.